Tuesday, July 22, 2008

Nike's Nasty Ad

I am going to throw out the few bits of Nike crap I have. Joe gets it exactly right: There is no other explanation for what Nike is doing with this ad:

Non-consensual tea-bagging = gay-mocking hilarity. Yup, a regular riot. Nike is playing on the inherent homophobia of straight athletes, men who must continually compensate for their sweaty physical contact with other males by simultaneously bleating about their heterosexuality at the same time they accuse each other of secretly enjoying all that manly man-touching.

What is Nike selling here besides the idea that gay sex is humiliating?